01
Charge the capsule
Pour in 300g of cream + flavor pod. Seal the stainless cup inside the phase-change sleeve.
2 min setup
CHURN
BURN
Effort Voice
You run.
It churns.
You eat.
Churn & Burn is a stainless thermal capsule that turns motion into dessert. No motor. No battery. Shake it through every mile and pop the lid at the finish line. The split design—black effort, white reward, pink payoff—is the whole identity.
3.2
Miles for a pint
Your stride
Power source
8 ready
Flavor pods
Reward voice
Shake it till you make it
Warm script for the indulgent half. Every CTA, flavor name, and finish-line sign glows in Neon Diner Pink. Tap the button when you’ve earned it.\u00A0Not before.
Phase-change freeze deck
Frosted reveal moment
Earned neon CTA
Zero battery, zero guilt
Physics, not gimmicks
How the split system works
Black half is effort: insulation, straps, motion. White half is reward: frosted steel, spoon-ready texture. Pink only appears when the pint is ready. Simple. Honest. Earned.
02
Run until it frosts
Your stride drives the whisk. Six-sided freezing planes pull heat while you rack up miles.
~35 min of motion
03
Split + scoop
Pop the white shell, slide out the frosted cup, and serve the pint you just earned.
5 second reveal
Hardware / effort voice
Engineered for the reveal
No extra colors. No superfluous plastics. Black carries the work. White carries the reward. Neon pink kicks in when the soft-serve hits perfect texture.
Thermal core
Six-sided PCM freeze deck
Phase-change blocks pull heat from the stainless frustum simultaneously, so crystals stay micro fine.
−18°C hold
Motion engine
Whisk ball resonance
A weighted whisk rides your cadence, scraping boundary layers with every stride. Faster pace, finer churn.
180 spm sweet spot
Flavor system
Snap-in powder packets
Script voice lives here. Flavor pods drop post-run sugar, so the mix stays stable while you grind.
8 core flavors
Clean break
Split layout hardware
Matte black chassis clips to any race vest. Warm white liner slides free for the reveal moment.
14 oz carry
Proof
you earned it
Runners switch voices when the pint hits. Sans for stats. Script for celebration. These quotes do both.
“I get side-eye at mile three until I crack the shell open and everyone sees actual soft-serve.”
Sarah K.
Ultra runner
“We finished a night run and the neon pink CTA lit up. Whole crew screamed and lined up with spoons.”
Marcus T.
Run club captain
“It’s the first gadget that makes me run slower because I want the churn to finish perfectly.”
Jamie L.
Coach & skeptic
Reward voice
The scoop is waiting
Pink is for completion states only. Hit the CTA after your run and we’ll save you 30% off launch price.
2,847
On the waitlist
14 oz
Lightweight
8+
Flavor pods
Lock your spot
Add your email. We’ll ping you when the neon button flashes.
You’re on.
See you at the finish line.
No spam. Just neon.
Lab dispatch
Monthly scoop from the engineers
We log every test batch inside Airtable. Drop your email to get the real updates: new packet flavors, trail demos, math behind the glow.
no fluff, just frost